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Nudge

Nudge economist gets Nobel recognition

Nudge theory (or nudge) is a concept in behavioural science, political theory and economics which proposes positive reinforcement and indirect suggestions to try to achieve non-forced compliance to influence the motives, incentives and decision making of groups and individuals. It doesn’t sound that exciting … Read more »

babyclear

babyClear evaluation appears in Tobacco Control

16 February 2017 We are delighted that babyClear has now been evaluated and the results of the study that was undertaken across the North East region has appeared in ‘Tobacco Control’. Please find the link to the paper below: http://tobaccocontrol.bmj.com/content/early/2017/02/10/tobaccocontrol-2016-053476 … Read more »

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  • New PHE campaign launched. Working with Drinkaware for the first time. Duncan Selbie's blog explains why. https://t.co/cmrahhszsb - 6 days ago.
  • BLF's important report shows how our smokers are not being helped to quit as much as before. This is bad for the in… https://t.co/hRGfsbH219 - 14 hours ago.
  • Sharon Hodgson MP and Bob Blackman MP working together to reduce smoking in pregnancy, demonstrating effective cros… https://t.co/7g1PSrTjcz - 12 days ago.